"Architecture Attracts Visitors" (“Architektur macht Gäste” ) -

assessment of the correlation of architecture and profitability in the tourism indusry

INITIATORS: Bundesministerium für Wirtschaft und Arbeit
  Wirtschaftskammer Österreich (WIFI)
  Vorarlberg Tourismus


Concerning the tourism product development, one has to identify trends and elaborate their profitability.

The topics of architecture, culture of construction and design are attracting the attention of the public. However, the innovative potential which lies within contemporary architecture is still hardly used in the tourism industry, although it could benefit the process of creating the corporate identity and market position of businesses, villages or destinations.

On the one hand, the tourism industry invests enormous amounts of money in construction and design, often without basic architectural reasoning. The function and design of concepts and the structural alignment of residential areas are not taken into account. What has to be kept in mind is that buildings constructed in such a manner do shape the landscapes and living environments of Austrian people, and, in addition, affect the tourist’s perception of such surroundings. Despite the close collaboration between the business areas of architecture and tourism, no goal setting or strategic development has taken place so far. For the first time, this study collected data which relates tourism to architecture directly, in order to integrate those interfaces with conceptual, theoretical and scientific approaches.


The aim is to identify and link economical and cultural demands regarding the Austrian
tourism architecture.
The main goal is to work out an orientation guide for decision making units in tourism project development. The succession of a new generation in tourism businesses has brought about an increasing interest in innovation and new product design. The opportunity for competitive advantage through the implementation of the prior two has been discovered by the new generation. Creative and innovative entrepreneurs should be supported and motivated to use
“architecture and design” as an economic success tool.


In the long term, the objective is to bring about sustainable tourism development as well as the international positioning of Austrian tourism through contemporary architecture and design. Historical buildings are still important signatures as well as highly valued objects; however, contemporary architecture has the ability to extend the cultural offers of Austria
continuously.

In the download section of our homepage, you will find a short version of our research paper „Architecture Attracts Visitors“ (in German). You can order the full version on www.studien.at.

 

 
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